(About)
FloSumo is small on purpose.
I'm Sam Millan. Before FloSumo, I worked in property project management. The job was keeping lots of moving parts moving in the same direction, without things getting lost between people.
It's pretty similar here. Most specialist businesses don't need four different people for their website, content, search and everything else. You need someone who gets what you're trying to do, can see where it's getting stuck, and can build the next thing that helps.
That's why FloSumo is deliberately small. You explain your business once. Then I do the thinking and the building, and we keep moving.
What that changes
You work with the person doing the work.
Strategy and execution in the same head
The positioning is not handed to someone else to interpret. Whoever decided what the business should say is the one writing the page that says it.
Business first, channel second
The question is never "do you want SEO". It is what is actually stopping this business from growing, and then which lever moves that.
No layer between you and the work
No salesperson, no account manager, no ticket queue, no junior learning on your budget.
A handful of clients at a time
Small deliberately, because this model only works when each business gets properly understood.
What I build on
Five things that do not change.
Understand before building.
A beautiful solution to the wrong problem is still the wrong solution. The first job is always working out what the business actually needs people to believe.
Ship, measure, improve.
Live and doing real work beats perfect and sitting in a deck. Get it out, watch what happens, change the thing the numbers point at.
Build things that compound.
Search pages, reviews, case studies, content and systems should all be worth more next year than they are today. Anything that resets to zero every month is a treadmill.
Own what you pay for.
Your website, your data, your content, your systems, on a stack you can hand to anyone. Nothing gets rented back to you.
The founder is the product.
The most useful thing a specialist business has is what the founder knows. Everything published comes out of a conversation with them, so the market hears the person who actually does the work.
Hire FloSumo and you get me in the chair. I take on a handful of businesses at a time so each one gets understood properly. Reed Lifts was the first, and it is documented end to end.
Where to next