(The foundation)
The website and proof foundation. £3,000, and you own all of it.
Before you push for more visibility, the business needs somewhere credible for that attention to land. Positioning around one specialism, a website that proves it, a customer case study, reviews, clear enquiry routes and the first content that takes the position into the market. Live within 14 days.
What it addresses
Referrals and sub-contract work are somebody else’s pipeline.
The build exists for the businesses that already do the work well and have nothing of their own to send anyone to. The expertise is there, the completed jobs are there, and none of it is visible to a buyer who has not already been told about you.
Fourteen days puts a position, a site that proves it and the first content behind it. After that the market has somewhere to look.
This works for
Owner-led specialist trade businesses
Technical and engineering companies
Specialist trades and contractors
Professional firms where expertise decides the sale
Businesses with valuable jobs or contracts
Founders willing to share what they know
Companies already doing good work and leaning on referrals or sub-contracting
This does not
Commodity services competing mainly on price
Businesses without completed work or customer proof
Founders who want no visible involvement
Companies looking for high-volume generic content
Companies asking for guaranteed leads or revenue
If you are in this list I will tell you on the review rather than take the money.
What is included
Thirteen things, and all of them ship.
The full scope of the £3,000 build, written out rather than summarised. Nothing here is an upsell later.
- A 90-minute founder and business interview
- Competitor and market review
- Positioning around one valuable specialism
- Homepage messaging and service proposition
- A custom website of up to six core pages
- One detailed customer case study
- Reviews, accreditations and industry proof built into the site
- Search-led service and location page structure
- Google Business Profile foundations
- Clear call, email and enquiry routes
- Analytics and enquiry tracking
- Four founder-led launch posts
- Full ownership of the website and completed assets
You finish with a clear position, a site that proves it, customer evidence, and the first content needed to take that position into the market.
What it costs
£3,000, fixed. Half to start, half on launch.
How long it takes
The site goes live within 14 days of the founder interview, with the positioning, pages, case study and proof on it. The four launch posts go out across the fortnight after that.
What you need to give it
90 minutes for the interview, then approvals. That is the whole ask.
What you own
The site, the copy, the case study and the assets. Hosting and domains sit in your accounts.
What that involves
Four disciplines, one piece of work.
These are not four services to choose between. They are what is inside the foundation build, and what Growth Partner draws on afterwards.
01 · Find the position
In the buildPositioning and strategy
Work out what you can credibly become known for before spending a penny telling anyone.
It starts with 90 minutes of questions about the jobs you want more of, who decides, and what they compare you against. Then a read of the competitors and the search demand, and a position narrowed to one valuable specialism you can actually defend.
02 · Build the proof
In the buildWebsite and proof
The place people land when they are deciding whether to trust you.
Up to six core pages carrying that position, with the completed work, reviews and accreditations turned into evidence a buyer can check. Built mobile first, because trade enquiries come from a phone, and handed over on a stack anyone can pick up.
How the sites get built03 · Publish the expertise
Four launch posts in the build, then inside Growth PartnerFounder-led content
Publish what you already know, every week, without having to find the time.
One recorded conversation a month is the whole ask. Everything published comes out of it, written in your voice, approved by you before it goes anywhere. Reed Lifts kept this running through months where Harry was on site almost every day.
04 · Grow direct demand
Foundations in the build, activity in Growth PartnerSearch, reviews and demand
Turn being seen into enquiries that arrive directly.
Google Business Profile, review generation as a standing habit, a search page or site improvement every month, and reporting that opens with enquiries and booked work rather than impressions.
AI is how I deliver this fast enough for one person to run it, and nothing goes out under your name that did not come from an interview with you. Where a business has a specific operational bottleneck worth automating, that is a separately scoped piece of work.
Afterwards
Nothing has to happen next.
The site and everything built with it is yours whether you carry on or not. When the platform is credible, the constraint usually moves to the commercial side: the pipeline, the follow-up, the proof nobody has time to publish. That is what the growth partner runs, at £2,000 per month: consistent proof, a stronger website and Google presence, and one focused commercial growth sprint each month.
Paid monthly in advance, reviewed every 90 days. The work has to keep earning the next quarter.
See how Growth Partner worksWhat changes each month
A clear commercial priority, with the work against it delivered and reviewed
Regular founder-led proof published from real work, reviews and customer outcomes
A stronger website, Google presence and conversion path than the month started with
Named opportunities, meetings, enquiries and source evidence recorded where relevant
Clear evidence of which activity is creating conversations and which activity should stop
A recommendation for the next month based on commercial evidence
Commercial movement you can check, not a revenue promise.
Not included
What you are not buying.
Said here rather than discovered in month two.
Paid advertising spend
Any ad budget sits in your account, at cost. Nothing is marked up on the way through.
Work outside the agreed monthly priorities
Major website builds, photography, video, tender writing and bid submissions are scoped and approved separately, never absorbed quietly.
Unapproved sends
Any public post, direct message or external commitment requires your approval before it goes out. Batch approval of lists and frameworks keeps that fast.
Generic bulk AI content
Everything published comes from your real work, reviews and what you actually know. AI helps me work faster, and it does not write in your place.
Guaranteed rankings
Nobody controls Google. The search foundations get built properly and the results follow or they do not.
Guaranteed lead volume
I guarantee the agreed work and the standard it is delivered to. Reed Lifts is evidence of what this produced in one business, not a promise every business repeats it.
Third-party subscriptions
Hosting, domains, a CRM seat, a booking tool. They sit in your accounts at cost, and everything keeps running if you stop working with me.
An open-ended contract
Growth Partner is paid monthly and reviewed every 90 days. The work has to keep earning the next quarter.
Where to next