FloSumo for specialist trade businesses
Become known for the work you want more of.
All four figures are Reed Lifts, one client, first two months.
FloSumo runs the commercial work that gets lost between the site, LinkedIn, WhatsApp and the jobs themselves. Trade partnerships, proof, outreach and systems, managed by one person accountable for moving opportunities forward.
Built and run by Sam Millan.
No account managers and no outsourced delivery.
Reed Lifts’ own LinkedIn analytics: 75,984 impressions, up 334%, over 90 days. Full case study.
5.0 on Google, from zero reviews to nine
Reed Lifts Google Business ProfileAll four figures are Reed Lifts, one client, first two months. Sources on the case study.
What this produced for Reed Lifts
Gravesend, Kent · reedlifts.co.ukFrom relying on sub-contract work to a pipeline Reed owns.
Reed Lifts already did excellent work for some of the largest firms in the lift industry. Almost nobody outside those relationships knew it existed.
We positioned the business around platform lifts, built the website and proof behind that position, and published the expertise Harry Reed already had, every week.
Four of the eight jobs came from one LinkedIn post and one decision maker.
Nine Google reviews from a standing start, holding a 5.0 rating.
A feature request from Lift Industry News, inbound.
A supplier relationship, inbound.
Figures from Reed Lifts: LinkedIn analytics for the 90 days shown, and the live Google Business Profile. Job numbers and values reported by the founder.
“Sam’s my man in the chair. Web, content, AI, the lot.”
Reed still takes sub-contract work. It now has a reputation and a pipeline of its own.
One client, not a portfolio.
Reed Lifts is the only business this has been run on from end to end. Those numbers happened there, with a founder willing to be visible, in a trade where nobody else was publishing. That is evidence the method works somewhere. It is not a forecast for your business, and anyone showing you one set of numbers and calling it a guarantee is selling you something.
There is a second build, Bulldog Accident Repair, handed over in two days. No growth figures are attached to it, because that engagement was the site and nothing after it.
The problem
Your business can be excellent and still depend on somebody else’s pipeline.
Most specialist trade businesses grow through referrals, sub-contracting and word of mouth. That works until the calls slow down or the larger companies stop passing work across.
The evidence and the expertise are already there. What is missing is the commercial operation around them.
Good work disappears once the job is complete
Contacts live in WhatsApp and memory
LinkedIn is sporadic
The website does not show enough reason to choose the business
Subcontractors and direct leads are not consistently followed up
The owner is on the tools and cannot also run the commercial operation
FloSumo turns the reputation and proof you already have into more direct opportunities.
What FloSumo does
A managed operation, not a menu of services.
Content, LinkedIn, the website and outreach are tools inside one job: moving commercial opportunities forward every week. Four moves, in a weekly loop.
01
Find the commercial priority
Each week starts with what would most plausibly turn into work: a live subcontract opportunity, a partnership going quiet, a strong completed job worth publishing. The work points there first.
02
Build the proof and demand assets
Completed jobs, reviews and customer outcomes become posts, case-study cards, website proof and search assets, so a buyer or partner checking you out finds the evidence.
03
Run the growth sprint
One commercial bottleneck gets a proper push each month: a campaign, partnership route, conversion problem, review engine or paid-demand test.
04
Review the evidence and adjust
The monthly report shows what created conversations, what shipped and what should be the next commercial priority.
The primary offer
Growth Partner.
£2,000 per month
Each month has a visible baseline: proof published, the website and Google presence improved, and one commercial priority moved forward properly.
The work follows the strongest live constraint: more proof, a better conversion path, a trade-partnership push, a focused campaign, or a paid-demand test when the foundations are ready.
What runs each month
- One focused commercial priority planned and delivered each week
- A proof-led social channel, website and Google presence improved every month
- One original proof or search asset each month
- One focused growth sprint against the live commercial constraint
- Paid monthly in advance, reviewed every 90 days
Every public post, direct message or external commitment still needs your approval before it is sent.
First need somewhere for attention to land?
The website and proof foundation. £3,000, one-off.
Before you push for more visibility, the business needs somewhere credible for that attention to land. Positioning, a website that proves it, a case study, reviews and clear enquiry routes, live within 14 days. You own all of it.
Build a reputation that belongs to you.
If your business does excellent specialist work and still depends on referrals, sub-contractors or occasional word of mouth, start with the call. A short call to work out whether proof, conversion, a trade-partnership route or demand generation is the first constraint.
One person accountable for the whole thing.
I’m Sam Millan. You do not explain the business to a salesperson, then an account manager, then a freelancer. The person managing your commercial priorities is the person doing the research, writing, building and follow-up. I take on a handful of businesses at a time so each one gets run properly.
About Sam