Growth operations · for specialist trade businesses
The commercial work, run for you.
FloSumo runs the commercial work that gets lost between the site, LinkedIn, WhatsApp and the jobs themselves. Stronger trade partnerships, more subcontract opportunities, more direct enquiries, and a pipeline with named people and next actions, managed by one person accountable for moving it.
£1,600 per four-week block · 8 flexible hours of delivery capacity each week · paid in advance · reviewed after the block
Who it is for
Good work, real relationships, no managed pipeline.
The buyer for this is an owner-led specialist trade business that does good work and relies too much on referrals, subcontracting, word of mouth, or a small number of existing relationships. The reputation and the proof already exist. What is missing is someone running the commercial side of it every week.
This is you when
- Owner-led specialist trade businesses that do good work and rely on referrals, subcontracting or a small number of relationships
- Businesses with real evidence and expertise but not enough visible proof
- Founders too busy on jobs to maintain a commercial pipeline
- Businesses where content, reviews, website proof and outreach happen inconsistently, if at all
The commercial problem
The work is good. The commercial side runs on memory.
Good work disappears once the job is complete
Contacts live in WhatsApp and memory
LinkedIn is sporadic
The website does not show enough reason to choose the business
Subcontractors and direct leads are not consistently followed up
The owner is on the tools and cannot also run the commercial operation
None of that is a marketing problem. It is a commercial operation nobody has time to run.
How the operation runs
Four moves, repeated every week.
01
Find the commercial priority
Each week starts with what would most plausibly turn into work: a live subcontract opportunity, a partnership going quiet, a strong completed job worth publishing. The hours point there first.
02
Build and manage the pipeline
Named decision-makers, a next action against every active opportunity, and follow-ups that actually happen. Opportunities stop depending on memory and a busy founder.
03
Turn work into visible proof
Completed jobs, reviews and customer outcomes become posts, case-study cards and website proof, so a buyer or partner checking you out finds the evidence.
04
Follow through until opportunities move
Conversations get chased to a meeting, a quote or a clear no. The weekly report shows what is creating conversations and what should stop.
The operating block
Eight hours a week, pointed at the strongest route to more work.
FloSumo reserves eight hours of delivery capacity for your business each week. The time goes to the strongest commercial priority that week, not a fixed list of marketing tasks.
Each week starts from your check-in and the live pipeline. If a subcontract opportunity is live, the hours go there. If a strong completed job is worth publishing, that gets made while the pipeline holds. The weekly report says where the time went and why.
The usual first block
For the first block, the focus is usually trade partnerships and subcontract opportunities. Content, LinkedIn, website proof and systems support that work unless a stronger live opportunity appears.
What the block can include
- Target-account and decision-maker research
- Trade-partnership and subcontract pipeline management
- Approved outreach preparation and follow-up
- Meeting preparation and capability material
- LinkedIn inbox, connection and relationship management
- Founder-led posts, job stories, review assets and case-study cards
- Community activity where applicable
- Website proof, review and focused conversion updates
- Weekly commercial reporting and prioritisation
These are not equal deliverables. The time follows the strongest commercial priority, and most weeks most of this list does not happen.
The four-week scorecard
What good looks like after four weeks.
Commercial movement you can check, not a revenue promise. Every item below is either in the pipeline document or it is not.
A prioritised trade-partnership pipeline with named decision-makers and a next action for every active opportunity
Approved outreach and follow-ups completed against the agreed weekly target
Meetings, introductions, quotation opportunities and direct enquiries recorded by source
Regular founder-led proof published from real work, reviews and customer outcomes
Clear evidence of which activity is creating conversations and which activity should stop
A recommendation for the next four-week block based on commercial evidence
Reported weekly, in this order: direct enquiries, qualified opportunities, meetings and introductions, by source, booked or attributable work, partnerships, press and referrals, reach and engagement. No guaranteed volume of meetings or enquiries, because nobody honest can promise that.
How approval works
- Target lists, message frameworks and content plans can be approved in batches
- FloSumo works within those agreed boundaries
- Any public post, direct message or external commitment still requires your approval before it is sent
- If necessary information or approval is unavailable, that time is reprioritised inside the block and does not automatically roll over
Nothing goes out under your name that you have not approved. Batch approval is what keeps that from becoming a second job.
What you provide
- A short weekly voice note or check-in on jobs, quotes, meetings and priorities
- Approval for outbound messages and public content
- Photos, job details, reviews and customer permission where useful
- Attendance at calls or meetings where your technical credibility is needed
Roughly fifteen minutes a week, plus approvals. The delivery is mine.
Outside the allocation
What the block does not cover.
Said here rather than discovered in week three. Anything below gets scoped and approved separately before it starts.
Major website builds or new service sections
Photography, travel and video production
Tender writing or bid submissions
Paid media spend
New software subscriptions
Work beyond the 8-hour allocation
Price and terms
£1,600 per four-week block.
8 flexible hours of delivery capacity each week. Paid in advance. Four-week initial term, reviewed before agreeing the next block. If the evidence says stop, we stop.
A short call to work out whether trade partnerships, proof, conversion or a commercial pipeline is the first constraint. It is a working conversation, and if the pilot is the right next step I will say so plainly.
The evidence behind this
Reed Lifts is where this way of working comes from: position, proof and founder-led visibility on a two-person lift firm, with eight jobs booked in the first two months at £1,000 to £8,000 each. One client, one context, every number sourced on the page.
Where to next
Ready to talk
A short call to work out whether trade partnerships, proof, conversion or a commercial pipeline is the first constraint.
Site not ready for attention
A £3,000 one-off that gives the business somewhere credible for attention to land.
Want proof first
What this way of working produced on one real business, sources attached.