Improve the website or rebuild it?
A short decision guide for a site that no longer explains the business or makes enquiries easy.
Start with the part of the website that stops a customer making a decision. An unclear service, missing project evidence and a difficult enquiry form are different problems. They do not automatically need the same amount of work.
Keep what already works
List the pages customers use, the questions the site answers well and the search traffic or enquiries you can actually trace. Keep useful copy, photographs, URLs and editing workflows in the discussion.
When a focused change is worth considering
- The offer and site structure still fit the business.
- The problem sits in a specific page, message or contact step.
- The existing platform can support the change and someone can maintain it.
When to scope a wider rebuild
- The business has changed and the page structure no longer fits.
- Customers need routes or functionality the current site cannot reasonably support.
- The ownership, editing and maintenance arrangements need replacing as part of the work.
The Reed Lifts case shows the reasoning behind a clearer opening, service navigation and enquiry form. Its dated customer feedback reports enquiries; it does not establish the sales effect of each design change.
Define the smallest useful scope
Agree the problem, deliverables, evidence to preserve, customer input, price and handover. The £3,000 website foundation covers up to six core pages and the stated scope. A smaller improvement can be quoted separately.
Send your current site and what needs to change. If the priority is unclear, £75 discovery gives you one hour with Sam and a short written next step within two working days.