(How it works)
One service. Four parts, in this order.
This is how the work gets done, rather than four things to choose between. The order matters: there is no point publishing a message nobody has settled on, and no point chasing search traffic to a site that gives a buyer no reason to pick you.
The website and proof foundation covers the first two in full. The Growth Partner runs three and four, and the commercial work between them, month by month. You do not need to work out which part you need before getting in touch.
Stage 01
Find the position
Work out what the business can credibly become known for.
Before anything gets built, work out which valuable specialism this business can credibly claim. Who buys it, what they compare you against, and where the demand already exists.
You are here when
You can explain why you are the better choice in a room, but nothing on your website or in your marketing says it.
The work
Founder interviews and a read of how work actually comes in
Customer and buyer-group mapping
Competitor and market research
Positioning and offer clarity
Search and demand opportunity
Reputation and current marketing review
Where the growth bottleneck actually sits
Reed Lifts, at this stage
Reed was sub-contracting for the big lift firms and taking whatever came. We narrowed the positioning to platform lifts, mapped who buys them privately versus commercially, and found the local search demand nobody in the area was answering.
Find the advantage before amplifying it.
Stage 02
Build the proof
Turn the position and the completed work into something buyers can trust.
Build the place people land when they are deciding whether to trust you. The site, the proof, the search foundations and the route from interested to in touch.
You are here when
People do find you, then land on something that makes you look the same as everyone else, or smaller than you are.
The work
Website design and build
Positioning carried into the actual pages
Conversion architecture and enquiry routes
Service and area pages
Case studies and proof
Google Business Profile and review systems
Technical SEO, structured data and analytics
Photography and content direction
Reed Lifts, at this stage
A new site in fourteen days: service pages for platform lifts, stairlifts, hoists, through-floor and LOLER, partner badges from the firms that already trust them, WhatsApp wired to the business line, and a QR code on the van that goes straight to the Google review form.
Build the place customers land when they decide whether to trust you.
Stage 03
Publish the expertise
Put what the founder already knows in front of the market every week.
Being good is not enough if the market rarely sees you. This is the expertise the founder already has, written down and published every week: posts, articles and case studies built on what they genuinely know.
You are here when
The work is excellent and the site is fine, and content only happens when you find a spare evening.
The work
Founder interviews, so the content comes out of what you already know
Founder-led LinkedIn, written in your voice
Search and blog content
Case studies as the work completes
Carousels and visual proof assets
Publishing and scheduling
Answer-engine visibility, so assistants describe you correctly
Reed Lifts, at this stage
A weekly rhythm in Harry’s voice, built out of what he already knew about lifts. Ninety days later: 75,984 LinkedIn impressions, up 334%, reaching 14,134 people inside and around the lift industry.
A business the market rarely sees is a business the market rarely picks.
Stage 04
Grow direct demand
Turn that visibility into enquiries that come to you directly.
Visibility on its own is not demand. This is the part that turns being seen into enquiries: search coverage, proof on the pages buyers land on, reviews, and the industry relationships that follow being visible.
You are here when
People know who you are now, and the work still arrives through the same two or three contacts it always did.
The work
Search coverage for the services worth winning
Local search and Google Business Profile activity
Review generation as a standing habit
Proof and credibility built into the pages buyers land on
Reporting on enquiries, opportunities and booked work
Industry relationships, press and partnerships
Reed Lifts, at this stage
Eight jobs booked in the first two months at £1,000 to £8,000 each, four of them from a single post. Nine Google reviews at 5.0 from a standing start, a feature request from Lift Industry News, and a supplier relationship, both inbound.
Being seen is only worth what it brings through the door.
How working together starts
Three steps, in this order.
You do not have to name your own constraint before getting in touch. The call does that part, and if you would rather have it in writing first, the free review still exists.
01
Book a growth call
A short call to work out whether trade partnerships, proof, conversion or a commercial pipeline is the first constraint. Fifteen minutes, prices already on the site.
Book the call02
Build the foundation, if it is needed
If the site and the proof cannot yet support attention, the £3,000 foundation creates the position, the website, the case study and the launch content. Live within 14 days.
What the foundation covers03
Run the operation
Growth Partner: consistent proof, website and Google Business Profile improvements, one original proof asset, and one focused commercial growth sprint each month. £2,000 per month.
How the block worksMost people cannot see their own business the way the market sees it. That is what the growth call is for.
Where to next