(Websites and search · stage 02 Build)
A website that makes the decision easier.
Somebody lands on your site already half sold and looking for a reason to stop looking. The job of the site is to give them that reason quickly, and to be findable by the people who have not heard of you yet.
£3,000 build · live in days · yours outright
The actual job
Work out what people need to believe, then prove it.
Every business has three or four things a buyer has to accept before they get in touch. Design is how those things get proved quickly. Everything else on the page is decoration.
That you do this specific thing
A site that tries to be for everybody reads as being for nobody. The pages lead with the work you most want more of.
That other people trust you already
Reviews, partners, named clients and real projects, placed where the decision actually gets made rather than buried on a page nobody visits.
That you will pick up
Click to call, WhatsApp, a form that takes fifteen seconds. Most enquiries come from a phone, often from someone standing on a job.
That the price will not be a surprise
Being straight about how you work and what things cost removes the main reason people leave a site to go and check three competitors.
Live builds
Two sites doing the job right now.
Reed Lifts
Next.jsA two-person lift firm that sub-contracted for the big names and had no pipeline of its own. It now has one it owns.
Platform lifts, stairlifts and hoists
Bulldog Accident Repair
WordPressA full site for a collision repair specialist, built and handed over in two days on a stack the owner can hand to anyone.
Accident and collision repairHow it gets built
Five decisions that make the difference.
Built on the positioning
The pages say the thing the business decided to be known for. That decision happens before any design work starts.
Built to be found
Service and area pages aimed at what people actually search, with the technical structure and schema that lets search engines and AI assistants describe you correctly.
The right stack, not the fashionable one
Next.js when it needs to be fast and bespoke. WordPress when you need to edit it yourself without calling anyone.
Live in days
A working site up in days rather than a six-week queue, then improved with evidence once real people are using it.
Yours to keep
Code, hosting, domain and content in your accounts, on a stack anyone can pick up. Nothing rented back to you.
After launch
A new site does not create demand on its own.
It converts the demand that reaches it. Getting more of it to reach you is the next stage: search content, founder-led posts, local presence and reviews, running every week.
Where to next
Want to see one
A site built in fourteen days, and what it was worth in the two months after.
Checking the cost
£3,000 for the foundation build, then Growth Partner at £2,000 per month if you want the ongoing work run.
Start here
A short call on whether the site, the proof or the pipeline is the first constraint.